Etsy Profit Calculator

Etsy stacks several small fees on every sale — a listing fee, transaction fee, payment processing and sometimes a 15% offsite ads fee. Add materials and real shipping cost and a $35 sale can net far less than sellers expect. This calculator reveals your true take-home per order so you can price for an actual profit.

The deceptively small percentages are the core trap. A 6.5% transaction fee sounds minor. A 3% payment processing fee sounds minor. But stack them together on a $40 item where you are also absorbing $6 in actual postage costs, and you have already surrendered $6–$8 before you account for a single dollar of materials. If Offsite Ads delivered that sale, tack on another $2.99 at 15%. That $40 item just netted you perhaps $20 — or less if your COGS is meaningful.

Understanding every fee line is the first step toward confident pricing. The sections below break down each fee in detail, show you how to calculate your true cost of goods, and give you tested strategies for protecting your margin as your Etsy shop grows — and whether it makes sense to expand to other channels using our free suite of calculators.

Etsy charges sellers through several distinct fee types. Some are fixed, some are percentage-based, and some only apply in specific circumstances. The table below lists every current fee a US-based seller on Etsy Payments will encounter, along with when it is triggered.

The listing fee of $0.20 is charged the moment you publish a listing and again every four months unless you deactivate it. Critically, it is also charged each time an additional unit of a multi-quantity listing sells. If you list a digital download with unlimited quantity and sell 200 copies, you owe $40 in listing fees alone — a detail that catches new digital sellers off guard.

The 6.5% transaction fee is the largest ongoing cost for most sellers. It applies to the combined amount the buyer pays for both the item and the shipping label — not just the item price. If you charge $8 shipping on a $30 item, the fee is ($30 + $8) x 6.5% = $2.47. Etsy introduced this fee structure in 2022 when it raised the transaction rate from 5% to 6.5%, making it especially important to recalculate margins if you set prices before that change.

Payment processing fees vary by country. US sellers pay 3% + $0.25. UK sellers pay 4% + 0.20 GBP. Canadian sellers pay 3% + 0.25 CAD. Australian sellers pay 4% + 0.25 AUD. If you are not based in the US, check Etsy's current fee schedule for your region before using any fixed percentage in your calculations.

1. 1
   Enter price & shipping

   Etsy charges percentage fees on item price plus shipping charged to the buyer. Enter both separately so the calculator can correctly apply the 6.5% transaction fee to the combined total.

2. 2
   Add your costs

   Enter materials/COGS and your real postage plus packaging cost. These are what you actually spend — not what you charge the buyer.

3. 3
   Toggle offsite ads

   Switch on if the sale came through an Etsy-paid ad (Google Shopping, Facebook, Pinterest). This adds the 15% or 12% fee on the total sale amount.

4. 4
   See net profit

   Profit, margin and a full fee breakdown update instantly. Adjust your price upward until the margin meets your target.

Pricing on Etsy is not as simple as copying a competitor and adding a dollar. There are three main pricing frameworks sellers use, each with trade-offs. Choosing the right one — or combining them — determines whether your shop is a hobby that breaks even or a business that generates reliable income.

Cost-plus (bottom-up) pricing

Start with your true cost of goods (see the COGS section below), add your desired net profit, and then gross up for fees. Because Etsy's fees are percentage-based, you cannot simply add them on top — you need to divide by (1 minus the fee percentage). For a combined fee rate of roughly 12% (transaction + processing, no offsite ads), the gross-up formula is: price = desired net revenue / 0.88. If you need $18 after fees and COGS, list at $18 / 0.88 = $20.45. Round to a clean price point and check the calculator.

Cost-plus pricing ensures you never lose money per sale, but it can lead to underpricing if your items have genuine artistic or market value above cost.

Value-based pricing

Value-based pricing ignores your costs and asks: what is this worth to the buyer? A custom hand-painted portrait may cost $15 in materials and two hours of labour, but buyers routinely pay $120–$250 because the perceived value — a one-of-a-kind artwork — far exceeds cost. If you are the only seller producing a specific style, you have pricing power. Run the calculator at the higher price: if the margin is acceptable at cost, the extra profit is yours.

Value-based pricing works best for truly differentiated products. If ten other shops sell nearly identical items, buyers will comparison shop and your value premium evaporates.

Keystone (2x) pricing

Keystone pricing means setting your retail price at double your wholesale cost. It originated in brick-and-mortar retail where a 50% gross margin was the minimum needed to cover overhead. On Etsy, keystone is a useful quick sanity check — if your price is at least 2x your materials cost, you probably have room for fees, labour and a small profit. However, it ignores your labour cost entirely, so use it as a floor, not a ceiling.

A better Etsy-specific rule of thumb is to target a price that is at least 3x your materials cost alone, leaving 1x for labour and overhead and 1x for fees and profit. Run any candidate price through the etsy fee calculator above to confirm the actual margin before publishing.

Most Etsy sellers underestimate their cost of goods because they track only raw materials and ignore several hidden costs that erode profit. A disciplined COGS calculation covers five categories.

1. Raw materials

Track the cost of every input that goes into the product — yarn, paint, wax, resin, fabric, hardware, ink. Calculate the cost per unit, not per spool or bottle. If a $12 skein of yarn makes four scarves, each scarf's material cost is $3. Buying in bulk lowers this number, which is why scaling volume is so powerful for Etsy sellers.

2. Labour

Many Etsy sellers pay themselves nothing and then wonder why the business feels unsustainable. Set a realistic hourly rate — at minimum your country's minimum wage, ideally a rate that reflects your skill level — the Freelance Rate Calculator is a useful reference for working out what your time is worth. Time yourself making products over several sessions (not just the fastest run) and multiply by your hourly rate. If a candle takes 25 minutes to make and you value your time at $20/hour, the labour component is $8.33 per candle — often more than the wax and wick combined.

3. Packaging

Boxes, tissue paper, stickers, thank-you cards, poly mailers and tape all have a cost. On Etsy, where unboxing experience is part of the product, packaging costs can range from $0.30 to $3.00+ per order. Source packaging in bulk, track per-unit costs, and include them in COGS. Branded packaging raises perceived value and can justify higher prices, but only if you account for its cost.

4. Overheads

Software subscriptions (photo editing apps, inventory tools, scheduling tools), a portion of your home workspace, equipment depreciation (heat presses, cutting machines, kilns) and internet service are all real business costs. Divide annual overhead costs by your annual unit volume to get a per-unit overhead allocation. For a high-volume seller making 1,000 units per year with $1,200 in annual overhead, that is $1.20 per unit.

5. Photography and listing creation time

Every new listing requires photography, editing, writing, and SEO research. This is a one-time fixed cost per listing, but if a listing only ever sells 10 units, the time cost per unit is meaningful. Factor in amortised listing creation time when evaluating whether a product is worth offering.

Shipping strategy on Etsy directly affects both your visibility in search and your net profit per order, because — as the etsy fee calculator above shows — Etsy charges its 6.5% transaction fee on whatever the buyer pays for shipping, not just the item price.

Why Etsy favours free shipping

Etsy's search algorithm gives a ranking boost to listings that offer free shipping to US buyers on orders of $35 or more. The platform introduced this policy because data showed buyers convert at higher rates when they see a single all-in price rather than a price plus a surprise shipping fee at checkout. More conversions benefit Etsy, so Etsy incentivises sellers to offer free shipping.

From a fee perspective, baking your shipping cost into the item price and advertising free shipping does not change the total fee dollar amount — Etsy charges 6.5% on the combined total either way. But it does improve your listing's search placement and click-through rate, which can meaningfully increase your total sales volume.

When charging for shipping makes sense

For very large, heavy or fragile items where shipping costs vary widely by destination, baking shipping into the item price is risky — a buyer in Hawaii or Alaska may cost three times more to ship to than a local buyer. In these cases, charging calculated shipping (using Etsy's built-in shipping calculator linked to USPS, UPS or FedEx rates) is safer. Set a handling fee of $0.50–$2.00 within the shipping profile to cover packaging costs.

For international shipping, always charge separately. International postage is unpredictable and expensive. Offering free international shipping on a $25 item where postage to Australia costs $18 is a fast way to lose money. Use Etsy's calculated shipping for international orders and set realistic profiles by region.

The fee-on-shipping trap

Some sellers mistakenly believe they can pad profits by overcharging on shipping — reasoning that they get to pocket the excess. This is a double mistake. First, Etsy applies the 6.5% transaction fee to whatever shipping amount you charge, so a $12 shipping charge on an item that costs $6 to ship costs you $0.78 in transaction fees on the overage. Second, Etsy's policy prohibits charging excessive shipping fees and buyers frequently leave negative reviews when they feel overcharged. Always price shipping close to your actual cost plus a small handling allowance.

Etsy offers two distinct advertising programs. Understanding the difference is critical for calculating your true cost per sale and knowing which one you have control over.

Etsy Ads (on-site PPC)

Etsy Ads is a pay-per-click system where you set a daily budget (minimum $1/day) and Etsy promotes your listings within its own search results. You are charged per click, not per sale. Click costs vary by category and competition — they typically range from $0.10 to $1.50 per click. Your cost per sale depends on your conversion rate: if 3% of ad clicks convert and each click costs $0.40, your ad cost per sale is $0.40 / 0.03 = $13.33. Plugging that into your profit calculator quickly shows whether Etsy Ads makes sense at your current price point.

Etsy Ads is entirely optional and you can turn it on or off at any time. It works best for listings with strong photos and competitive prices, since you are paying to drive traffic to a page that still has to convert the buyer. New shops often use it to jumpstart early sales and reviews; established shops with strong organic rankings may find the ROI uncompelling.

Offsite Ads (the mandatory program)

Offsite Ads is fundamentally different: Etsy places your products on external platforms — Google Shopping, Facebook, Instagram, Pinterest and Bing — using its own budget. You pay nothing unless a buyer clicks an Etsy-placed ad and purchases within 30 days. If a purchase occurs, Etsy charges you 15% of the total order value (item + shipping), which is layered on top of all other fees. For shops that exceeded $10,000 in Etsy sales over the trailing 12 months, the rate drops to 12% and opt-out becomes available.

For shops under $10,000 in annual sales, Offsite Ads is mandatory — you cannot disable it. The practical implication is that on any given sale you do not know whether it came from Offsite Ads until you see the fee on your statement. Our etsy profit calculator lets you model both scenarios (with and without the offsite ads fee) so you can understand your worst-case margin on any product.

Calculating ad ROI

For Etsy Ads, ROI = (revenue from ad sales - cost of ad sales - all other fees - COGS) / ad spend. Run this monthly. If you are spending $50/month on ads and generating $200 in incremental net profit, the ROI is strong. If ad-driven sales cost more in fees and COGS than the revenue they bring, pause the campaign and optimise your listings organically first. The etsy fee calculator above helps you determine the minimum sale price needed to break even on an ad-driven sale.

Selling internationally on Etsy can dramatically expand your customer base, but it introduces several additional fee layers that reduce net profit relative to domestic sales. Understanding them before you ship overseas prevents unpleasant surprises.

VAT and sales tax collection

Etsy acts as the Marketplace Facilitator for sales tax in US states that require it and for VAT in the UK, EU, Canada, Australia, New Zealand, Norway, Singapore and several other jurisdictions. This means Etsy collects the applicable tax from the buyer and remits it to the government directly — you never see that money and it does not flow through your revenue. The transaction fee applies only to the amount you receive, not to the tax portion Etsy collects. This is genuinely seller-friendly: you do not pay a fee on taxes you never pocketed.

Currency conversion fees

If a buyer in Germany pays in euros and your payout currency is US dollars, Etsy applies a 2.5% currency conversion fee on the converted amount. This is on top of all standard fees. On a 50 EUR order ($54 USD equivalent), the conversion fee is $1.35. If you sell frequently to international buyers, this fee adds up — a seller doing $10,000 in international sales with currency conversion could owe $250 in conversion fees annually.

One way to reduce currency conversion costs is to set up a Wise (formerly TransferWise) or similar multi-currency account and, where Etsy allows it, receive payouts in the local currency. Check Etsy's current payout currency options for your region.

Regulatory operating fees

Etsy charges sellers in certain countries an additional regulatory operating fee to cover its own compliance costs in those markets. Current examples include the UK (0.25%), France (0.4%), Italy (0.4%), Spain (0.4%) and Turkey (1.1%). These fees are assessed on the item sale amount (not including shipping). If you are a seller in one of these countries, factor the regulatory fee into your etsy profit calculator inputs under additional costs.

Customs, duties and import thresholds

While customs and import duties are technically paid by the buyer, they affect your shop's reputation and return rate. Buyers who receive unexpected customs bills often leave negative reviews or request refunds. Proactively note in your listings which countries may be subject to customs charges (particularly the EU, UK, Canada and Australia for orders above their de minimis thresholds) and recommend buyers check their local customs rules. This transparency reduces disputes and protects your shop's standing.

Refunds and cancellations are an inevitable part of running any retail business, but on Etsy the fee structure means every return has a guaranteed minimum cost — even when you issue a full refund and relist the item.

What Etsy refunds when you issue a return

When you issue a full refund through Etsy, the platform credits back the 6.5% transaction fee. That is the only fee Etsy refunds. The $0.20 listing fee is not refunded — Etsy considers the listing fee earned once the item was live. The Etsy Payments processing fee flat $0.25 component is not refunded, though the percentage portion (3%) is typically credited. If Offsite Ads were involved, that 15% fee is also not refunded. The practical minimum cost of a full refund in the US is roughly $0.45 in irrecoverable fees, plus your original shipping cost if you pre-paid a label through Etsy.

Partial refunds

If you issue a partial refund — say $10 back on a $40 sale — the transaction fee is adjusted proportionally. You will be credited 6.5% of the $10 refunded amount ($0.65). The listing fee and processing flat fee remain charged in full regardless of the refund amount. Partial refunds are often used to resolve minor issues without the seller absorbing the full cost of a return.

The cost of returned physical goods

For physical product sellers, a return also means the item comes back to you — possibly damaged or unsellable. If you offered a prepaid return label, that postage is an additional cost. Build a return reserve into your pricing: if your historical return rate is 3% and each return costs you an average of $8 in irrecoverable fees and shipping, that is $0.24 per sale in expected return costs. Add it to your cost base and price accordingly.

Cancellation before shipment

If a buyer cancels before you ship, issue the refund promptly and open a case to have Etsy credit the transaction fee. For cancellations within the first hour of an order, Etsy typically processes the refund with no fee impact. After that, follow Etsy's standard refund flow. The listing fee is always forfeit once the sale was processed, even on a cancellation.

Because Etsy charges a flat $0.25 processing fee and $0.20 listing fee per order (not per item), the single most effective way to dilute fixed costs is to increase the average revenue per transaction. A $20 order and an $80 order pay the same $0.45 in fixed fees — the larger order spreads that cost across four times the revenue. If you also sell on other channels, our full suite of profit and pricing tools can help you compare economics across platforms.

Product bundles

Bundle related items into a single listing at a slight discount compared to buying separately. A candle seller might offer a three-candle gift set at $45 instead of three individual $17 candles. The buyer perceives a deal ($51 value for $45), the seller increases average order value by roughly 2.6x, and fixed Etsy fees are diluted significantly. Bundles also reduce the number of separate orders to pack and ship, saving labour.

Upsells and add-ons

Use your listing descriptions, shop announcements and order confirmation messages to suggest complementary products. A jewellery seller might note that a matching earring listing exists. A printables seller can offer a bundle of related designs. Etsy does not have a native upsell feature at checkout, but well-placed internal links within your listings (using the link format allowed in listing descriptions) can drive buyers to browse more of your shop.

Personalization

Personalized products — monogrammed items, custom text, engraving, name prints — command a premium. A plain wooden sign might sell for $22. The same sign with a custom family name engraved sells for $38–$55. The additional labour time for personalisation is typically 5–15 minutes, but the price premium is often $15–$25. Personalization also reduces return rates because buyers are less likely to return a product made specifically for them.

Quantity discounts and shop coupons

Etsy lets you set automated discounts for buyers who purchase multiple items or who meet a spend threshold. Offering 10% off orders over $50 encourages buyers to add one more item rather than stopping at $35. The discount reduces margin slightly, but the higher revenue per order more than compensates when fixed fees are a significant percentage of small orders. Use Etsy's built-in volume pricing feature for this — no custom code required.

Improving your Etsy search ranking (Etsy SEO) is the highest-ROI marketing activity for most sellers because organic search traffic costs nothing — and every sale from organic traffic avoids the Etsy Ads PPC cost. Strong SEO compounds over time as listings accumulate reviews and sales history that further boost ranking. Sellers who also create content to drive awareness sometimes complement their shop with a YouTube channel — the YouTube Earnings Estimator can help you gauge whether that channel is worth monetising.

Title optimisation

Etsy listing titles can be up to 140 characters. Front-load the most important search phrase — the phrase buyers are most likely to type — in the first 40–60 characters, since that is what appears in search result snippets. A title like 'Personalised Wedding Gift, Custom Wooden Keepsake Box, Engraved Ring Box, Anniversary Gift for Couples' targets multiple relevant search phrases. Avoid filler words like 'beautiful' or 'amazing' — use the character space for descriptive keywords buyers actually search.

Research your titles by typing your product into Etsy search and noting the autocomplete suggestions. These are real search terms from buyers. Use the most relevant ones in your title and tags.

Tags

Etsy gives you 13 tags per listing. Use all 13. Tags should be phrases (2–3 words), not single words — 'custom wood sign' performs better than just 'wood' or 'sign'. Your tags should include long-tail phrases, variations of your primary keyword (plurals, synonyms, complementary uses), and occasion-based or recipient-based phrases ('gift for her', 'mother of the bride gift'). Tags are case-insensitive and do not need to repeat exact words from your title — Etsy says diversifying your tag vocabulary can help you appear in more search queries.

Attributes and categories

Selecting the most specific category available for your listing unlocks attribute fields (colour, material, size, occasion, holiday). Etsy uses attributes as ranking signals for filtered searches. A buyer who filters by 'Material: Wood' on a home decor search will only see listings where the seller specified the material. Filling out every applicable attribute takes two minutes per listing and can meaningfully expand the search queries your listing appears for.

Listing freshness and sales velocity

Etsy's search algorithm rewards listings with recent sales. New listings get a short 'freshness boost' in rankings, which fades after a few days. Beyond that initial boost, sustained ranking depends on conversion rate (how often buyers who see your listing click it and buy) and review count. A listing with 50 five-star reviews and a 4% conversion rate will consistently outrank a newer listing with no history. This is why pricing competitively at launch — even at a lower margin — to accumulate early reviews can pay off long-term through improved organic ranking.

After reviewing thousands of Etsy shops, the same pricing errors appear repeatedly. Avoiding them is worth more than any single optimisation tip.

• ▸Forgetting the fee on shipping. The 6.5% transaction fee applies to the shipping amount you charge. Charging $8 shipping when it only costs you $4 does not give you a free $4 — Etsy takes $0.52 of it.
• ▸Ignoring labour cost. If you make $500 selling candles in a month but spent 60 hours making and shipping them, your hourly rate is under $9 before materials. Price your time as a real cost.
• ▸Setting prices before 2022 and never updating them. Etsy raised the transaction fee from 5% to 6.5% in April 2022 — a 30% increase. Sellers who did not re-run their margins after the change are almost certainly underpricing.
• ▸Treating Offsite Ads as a surprise rather than a scenario to plan for. Even if you cannot opt out, you can model your margin with the 15% fee applied and ensure your price still generates acceptable profit in that scenario.
• ▸Underestimating packaging costs. Nice packaging is table stakes on Etsy, but sellers frequently overlook it in cost calculations. A $1.50 packaging cost on a $15 item is 10% of revenue before any other expense.
• ▸Copying competitor prices without knowing their costs. Your competitor may have lower material costs (bulk buying, different supplier), different labour rates, or be running at a loss to gain market share. Price based on your own numbers.
• ▸Not accounting for returns. A 3–5% return rate is normal in many Etsy categories. Budget for it. Every return costs at minimum $0.45 in irrecoverable fees plus your time.
• ▸Using gross revenue to evaluate shop performance. Gross revenue minus Etsy fees minus COGS minus postage minus your own labour is your actual profit. Focus on that number, not the vanity metric of total sales.
• ▸Failing to raise prices as costs rise. Material costs inflate over time. Postage rates increase annually. Review your COGS and adjust prices at least twice per year.
• ▸Setting one flat shipping price for domestic and international orders. International postage is dramatically more expensive and more variable. Use calculated shipping for international orders to avoid absorbing unexpected postage costs.

Etsy is not the only platform for handmade, vintage and craft sellers. Understanding how its fee structure compares to alternatives helps you decide where to list, whether to diversify across platforms, or when it makes sense to invest in your own standalone store — you can model that move directly with the Shopify Profit Calculator.

At first glance, Amazon Handmade's 15% flat commission with no listing fee looks worse than Etsy's 6.5% + $0.20. But Amazon Handmade waives the $39.99/month Professional selling plan fee for approved artisans, and the platform's enormous traffic means conversion volumes can more than offset the higher commission — provided your product fits Amazon's marketplace and you can meet their fulfilment expectations.

eBay's final value fee structure is complex. The 13.25% rate (for most handmade/craft categories) applies to the total sale including shipping, similar to Etsy. eBay Store subscriptions reduce fees to as low as 7.9% in some categories. If you already have an eBay Store for other products, adding handmade items can make sense at a lower marginal fee rate.

Shopify represents a different strategic choice: you pay a monthly subscription and payment processing, but there is no commission on sales, and you own the customer relationship. The trade-off is that Etsy delivers traffic — millions of buyers browse the platform daily — while Shopify requires you to generate your own traffic through SEO, social media and paid ads. Many established Etsy sellers run both: Etsy as a discovery channel and their own Shopify store as a loyalty channel where repeat buyers purchase without Etsy's fees.

• ▸Aim for at least a 30–40% net margin to absorb returns, the occasional offsite-ad fee and your time.
• ▸Build shipping cost into the item price and offer 'free shipping' — Etsy's search favours listings with free shipping on orders over $35.
• ▸Buy materials in bulk to lower COGS and re-run the numbers quarterly to capture savings.
• ▸Bundle products to raise average order value and dilute the fixed $0.25 + $0.20 fees across more revenue.
• ▸Remember Etsy charges fees on the shipping you collect, so over-charging shipping is not free profit.
• ▸Review and update your prices at least twice per year as material and postage costs change.
• ▸Model both 'with Offsite Ads' and 'without Offsite Ads' scenarios in your pricing to ensure your product is profitable in either case.
• ▸Track your effective fee rate monthly (total Etsy fees / total revenue) and investigate if it rises unexpectedly — it may signal an uptick in Offsite Ads-driven sales.

The following terms appear frequently in Etsy seller discussions, fee schedules and this guide. Understanding them precisely prevents calculation errors and helps you navigate Etsy's help documentation.

• ▸Transaction fee — 6.5% fee charged on the combined item price and shipping amount charged to the buyer, on every completed sale.
• ▸Listing fee — $0.20 charged per listing when published, on auto-renewal every 4 months, and per additional unit sold beyond the first for multi-quantity listings.
• ▸Etsy Payments — Etsy's integrated payment processing system. Required in most countries. Replaces PayPal as the accepted payment method on the platform.
• ▸Payment processing fee — the fee Etsy charges for handling the buyer's payment: 3% + $0.25 per order in the US. Rate varies by country.
• ▸Offsite Ads — Etsy's external advertising program. Etsy places your listings on Google, Facebook, Instagram and Pinterest. You pay 15% (or 12% if eligible) only when a sale results. Mandatory for shops under $10k annual revenue.
• ▸Etsy Ads — Etsy's on-site pay-per-click advertising program. You set a daily budget; Etsy shows your listings prominently in search results and charges per click. Entirely optional.
• ▸COGS (Cost of Goods Sold) — the direct costs to produce one unit: materials, labour, packaging. Does not include Etsy fees or selling overhead.
• ▸Gross margin — (revenue minus COGS) / revenue, expressed as a percentage. Does not account for Etsy fees. A useful early-stage profitability check.
• ▸Net margin — (revenue minus all fees minus COGS minus overheads) / revenue. The true measure of profitability per sale.
• ▸Auto-renewal — Etsy automatically renews expired listings every 4 months and charges the $0.20 listing fee. Sellers can disable auto-renewal on individual listings.
• ▸Regulatory operating fee — an additional percentage fee charged by Etsy to sellers in certain countries (UK, France, Italy, Spain, Turkey and others) to cover Etsy's compliance costs in those markets.
• ▸Currency conversion fee — 2.5% fee charged when the buyer's currency differs from the seller's payout currency. Applied on top of all standard fees.
• ▸Pattern — Etsy's standalone website builder product. Costs $15/month and allows sellers to create a separate website powered by their Etsy inventory. Does not affect core Etsy marketplace fees.
• ▸Star Seller — a badge awarded to sellers who consistently hit Etsy's response rate, shipping time and review score targets. Does not directly affect fees but may influence search ranking.
• ▸Final value fee — the term eBay uses for its commission; equivalent to Etsy's transaction fee. Useful to know when comparing platforms.
• ▸Keystone pricing — retail pricing convention of setting the sale price at 2x the wholesale or production cost.
• ▸Average Order Value (AOV) — the mean revenue per transaction. Increasing AOV through bundles and upsells is the most efficient way to dilute Etsy's fixed per-order fees.